The Essential Field Guide to Social Media Posts

Through user research and my own independent study, I created a field guide that presents 16 different tropes of the things we deem appropriate and inappropriate to post on social media and what they imply about us. My guide is heavily inspired by actual nature guides, applying a curious lens to an entity that normally seems very calculated or disgenuine. I outlined each trope with a name, description, temperament, emotional impact, and motivations. This project questions the spaces we allow ourselves to exist within on social media, and spotlight both the limitations and affordances of them.

With this project I propose a way to reframe the content we consume everyday. I hope the field guide makes social media more enjoyable (or at least a little more bearable.) Covers were printed using a risograph, and each booklet was hand-bound using PVA glue and washi tape.